Featured Center

Retreats Unlimited

Located in Chicago

I recently got the chance to connect with Tammy Petersen, one of the owners of Retreats Unlimited –  a team of brilliant PR specialists and retreat organizers. I wanted to talk about some of the challenges retreat creators face when trying to create unique offerings, and some of the solutions they’ve found.

Kathy

What  advice can you offer to retreat organizers and facilitators to help them stand out from what feels like a growing sea of retreat offerings?

Tammy Petersen

In this day and age there is so much information getting thrown at us that it’s especially important to differentiate yourself with what your features, benefits and advantages are.

When we’re creating retreats, we see how different teachers offer different skill sets. For instance, two meditation instructors can deliver two completely different outcomes and entirely different strategies of how they teach the same thing.
These days everyone is dealing with information overload, and words can only take us so far. You need to dive in and spend some time in the retreat participant’s head and really focus on how they would feel coming out of the experience and paint that picture.

You really need to understand your essence in order for people to understand and want to participate and sign up. This is probably the most important way to differentiate yourself these days.

Kathy

How have you differentiated your own offerings?

Tammy Petersen

By being in luxury retreat hotels and not retreat centers we have found our niche. Everything is provided and offers a different sort of experience that a specific clientele is looking for. We’re there supporting the instructors and making sure they’re never left alone and ensuring the hotels are taken care of so they help tend to their guests’ special needs.
And we also love catering to intimate groups of friends. Girlfriends are so great. Small group of friends that want to reconnect. Each of them can come in with something different but all come out the same – feeling relaxed, rejuvenated and feeling more supported.

An interview with

Tammy Petersen

Tammy Petersen is a seasoned communications professional with a proven ability to pinpoint crucial media and public relations opportunities for a variety of companies.

Together with Tiffani Johansen - another PR expert - and Cait Fraser - an expert in wellness travel and creating and running retreat programs - they have recalibrated the business model of Retreats Unlimited to help boutique hotels implement retreats on their property and build a story around those events.

About

Retreats Unlimited

Retreats Unlimited is a full-service luxury retreat company offering yoga, fitness, self-improvement, boot camp and wellness vacations led by a hand-picked team with over two decades of experience in the luxury travel and wellness travel space. Whether your desire is to unleash your inner Yogi, transform your life, jump-start your fitness routine or simply to try something different, Retreats Unlimited have a retreat for you.

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Retreat Guru's Vision

We believe human beings are innately wise and kind. But this wisdom, although always present, can be covered up. Going on retreat is a beautiful way to reconnect to basic sanity and health. Our aspiration at Retreat Guru is to inspire people to experience authentic retreats and reconnect with their innate wisdom.